Ozeta stores

Designing and producing store furniture sets

The implementation at Ozeta stores was executed in approximately fifteen different locations in Slovakia and the Czech Republic. It was preceded by designing all furniture sets, which were customized to the specifics and needs of the stores and their customers.

Paying attention to the ergonomics of selling

Ozeta contacted us with the intention of creating a comprehensive remodel of the stores, which would emphasize sales ergonomics. In addition to a clean, unobtrusive and minimalist design, it was important that the furniture and furniture sets in the store fulfill its purpose and create ideal conditions for goods presentation.

"Design and purpose are key in store furniture sets.”

Emphasis on functionality

After a closer specification of the client’s requirements and understanding of the Ozeta brand, we focused on the sales experience in real life. The reason was clear. We planned to create furniture sets that would be pleasing to the eye and at the same time present the premium clothing line of the Ozeta brand in the best possible light. Thanks to conversations with the sales assistants, we designed specific furniture sets and their interconnection.

Čítať viac

Pôvodné nevyhovujúce kruhové prezentačné stoly (zložité vystavovanie tovaru, málo úložného miesta) sme nahradili novým jedinečným riešením. Centrálnym výstavným prvkom v podobe stola z troch kvádrov položených na sebe. Stredný kváder sme spriehľadnili sklom a asymetricky vysunuli nabok. Tým sme zväčšili a zatraktívnili plochu na vystavenie produktov pri maximálnom možnom využití úložných priestorov. 

Výber materiálov sme podriadili osobitnému dôrazu na odolnosť a trvácnosť. Príkladom je nový typ stohovateľných štendrov s pevnou konštrukciou zo zváranej ocele a úložným priestorom pre topánky v spodnej časti. Po výrobe jednotlivých častí zariadenia – štendrov, vešiakových stien, centrálnych výstavných stolov, predajných pultov a políc nás čakala výzva v podobe okliešteného času na montáž. Ako sa nám to v rámci jednej noci podarilo, sa môžete presvedčiť sami, kedykoľvek do jednej z predajní Ozeta zavítate.

"Before completing the design, we discussed it with the people who were best able to experience the deficiencies of the current furniture sets.”

We replaced the original round display tables (complicated display of goods, little storage space) with a new unique solution.

We designed a central display table made of three blocks placed on top of each other. We used glass to make the middle block transparent and moved it asymmetrically to the side. This way, we have increased the display area and made it more attractive, while maximizing the storage.

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Pre spoločnosť Ozeta sme tak navrhli a vytvorili koncept zariadenia predajní, ktorý kombinuje eleganciu a čistotu s pragmatizmom. Predajne Ozeta tak dnes disponujú elegantným reprezentatívnym nábytkom, ktorý bez problémov odolá každodennému náporu zákazníkov.

"During the design, we tried to efficiently use every centimeter of the new furniture set.”

Technical information

Location
BRATISLAVA, KOŠICE (AUPARK SHOPPING CENTER), 2015 – 2023
SERVICES
DESIGN, PRODUCTION, ASSEMBLY AND SERVICE
PIECES PRODUCED
STANDS, CLOTHES RACKS, DISPLAY TABLES, SALES COUNTERS, SHELVES
MATERIAL AND PROCESSING
STAINLESS STEEL, GLASS, STEEL WITH PU COLOR, WHITE AND BLACK LAMINATE (DURABLE ABS EDGES), LAMINATE IN WOOD DECOR

Project: Matej Brzý

Photography: Tomáš Krivý