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The implementation at Ozeta stores was executed in approximately fifteen different locations in Slovakia and the Czech Republic. It was preceded by designing all furniture sets, which were customized to the specifics and needs of the stores and their customers.
Ozeta contacted us with the intention of creating a comprehensive remodel of the stores, which would emphasize sales ergonomics. In addition to a clean, unobtrusive and minimalist design, it was important that the furniture and furniture sets in the store fulfill its purpose and create ideal conditions for goods presentation.
After a closer specification of the client’s requirements and understanding of the Ozeta brand, we focused on the sales experience in real life. The reason was clear. We planned to create furniture sets that would be pleasing to the eye and at the same time present the premium clothing line of the Ozeta brand in the best possible light. Thanks to conversations with the sales assistants, we designed specific furniture sets and their interconnection.
We replaced the original round display tables (complicated display of goods, little storage space) with a new unique solution. We designed a central display table made of three blocks placed on top of each other. We used glass to make the middle block transparent and moved it asymmetrically to the side. This way, we have increased the display area and made it more attractive, while maximizing the storage.
We decided to use resistant and durable materials. An example of this is a new type of stackable fixed stands made of welded steel with storage for shoes below. After the production of individual stands, hanging walls, central display tables, sales counters and shelves, we were faced with a challenge in the form of reduced assembly time. You can see for yourself how we managed to do it in one night, whenever you visit one of the Ozeta stores.
We designed a central display table made of three blocks placed on top of each other. We used glass to make the middle block transparent and moved it asymmetrically to the side. This way, we have increased the display area and made it more attractive, while maximizing the storage.
Therefore, we designed and produced a concept of store fixtures that combine elegance, cleanliness and pragmatism. Today, Ozeta stores have elegant, representative fixtures that can easily support their customers every day.
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Location
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BRATISLAVA, KOŠICE (AUPARK SHOPPING CENTER), 2015 – 2023
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SERVICES
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DESIGN, PRODUCTION, ASSEMBLY AND SERVICE
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PIECES PRODUCED
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STANDS, CLOTHES RACKS, DISPLAY TABLES, SALES COUNTERS, SHELVES
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Materials
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STAINLESS STEEL, GLASS, STEEL WITH PU COLOR, WHITE AND BLACK LAMINATE (DURABLE ABS EDGES), LAMINATE IN WOOD DECOR
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Project: Matej Brzý
Photography: Tomáš Krivý
